CFC Season Starting – New Strategy

Hello Advocates! You have been critical partners for MAF’s participation in the Combined Federal Campaign (CFC).  Thank you!

We are diving into this season with a new strategy that may impact your involvement.

  1. Marketing: We are working with our federation (Community Health Charities) to utilize the best CFC marketing data and invest in digital marketing. We have been experimenting with this on our own the past two years, and now we can take it to the next level.
  2. Events: This is the part that impacts you the most.

a. Giveaways – We are going to trial two new giveaways for the CFC. Along with the balsawood airplanes, we will be giving out mint tins and sticky note pads branded with MAF and our CFC #10989.

b. Event Locations – Based on recent data and training we received, we are sliming down our event strategy to target a few key zones. You may hear from me soon if you are in one of these zones. This will mean fewer events, but a more strategic investment of our resources and of your time.

If you have questions, please don’t hesitate to give me a call. Your feedback is extremely helpful and I always value hearing your questions, concerns, and ideas.

Holly Syreen
hsyreen@maf.org
208-498-0771

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